Rewarding Lives Exhibit | Battery Park City, NY
Curated photography from Annie Leibovitz
Challenge: To create a branded cultural experience to celebrate the triumphant re-opening of the American Express headquarters at World Financial Center in NY, welcoming employees back into their building and inviting the public to return to lower Manhattan.
The American Express building in downtown Manhattan was one of the first facilities to re-open following the tragic events of September 11. To celebrate this triumph, Imagine The Next curated a collection of Annie Leibovitz photographs, exhibited in a custom pavilion designed and installed by Imagine The Next in the lobby of 3 World Financial Center, located directly across from Ground Zero.